IT is an important enabling factor in our research of customer intelligence. Therefore, we invest a lot in both hardware and software to expose students to the latest and greatest.


The Modeling Cluster of the Department of Marketing has a mix of about 100 servers running both Microsoft Windows 2003 Server as well as Linux (majority). Click either IT backbone or IT frontend to learn more about this.


Ghent University is known to be at the forefront of introducing new software. In the Master of Marketing Analysis we use SAS, Oracle, Matlab, Sawtooth's ACA, SPSS, ... .

High-Performance Computing

The primary research resource of our customer intelligence cluster is the 'customer database'. Given the size of these data warehouses (including tables with customer transactions with several TBs of data per company) we often use high-performance supercomputing equipment to analyze these data using statistical methods or data mining techniques.